LinkedIn is quickly becoming a widely used media service in business and recruitment as businesses become more digital and their web presence becomes more impactful. Most individuals either currently use or intend to use the social media platform for the purpose of appealing to recruiters and businesses in their field. LinkedIn isn’t necessarily unique in the purpose of users “selling” themselves to others, but it is a more professional and deliberate way of doing so. Here are some tips to better sell yourself on LinkedIn.
1. Define Your Goals
What are you looking for in your career? How do you think LinkedIn will better help you get there? These should be the first questions you consider when customizing your LinkedIn profile. What you put on your profile should tailor to your goals and help you reach them. These goals should be a clear statement; what do I want and how will I get there? More importantly, they should be realizable. The people you will network and connect with want to see that you have aspirations and the dedication to reach those aspirations. Once this is defined, you can begin laying the groundwork for your profile.
2. Improve Your Visibility to Others
In order to start the path to achieving your career goals on LinkedIn, you need to be visible, frequent, and reachable. First and foremost, optimize your introduction card. This is the first part of your page that anyone will notice and where you will make the biggest impact. The introduction card has three parts: the profile picture, the cover picture, and the headline. Your profile picture should be a clear, professional, and mild. Based off this picture is how people will recognize and assess you. You want to appeal to others as easy-going but not unreliable, professional but not unapproachable. Your cover image should be a compliment to your page, not a centerpiece. Make it something more neutral but personalized to your life or work. The headline is where you can clearly state who you are and what you do.
The key is to make it short but make it meaningful with 120 characters. Make a statement about your job or field and how it pertains to you. Use words that you want to be recognized as. If your field is marketing, then you’ll want to include keywords that can be connected to the word “marketing”.
3. Post Quality and Consistent Content
The content you post will define yourself to those who view your page. Much like any other social media network, people want to see interesting things about yourself. The difference with LinkedIn is that you’ll want it to be professional as well. This doesn’t mean you should only post pictures of yourself shaking hands with a Fortune 500 CEO or how you accepted a new position at a company. Perhaps you attended a leadership seminar or committed your time to volunteer or even a discussion post. Vacation beach pictures in Cabo? Probably not. You will want the people who view your content to be interested and engaged.
However, along with being professional, coming off as approachable and human is important as well. Someone is more likely to want to meet and talk with you if they think they’ll get along with you. You’ll also want your content to reach out to a “target market”. This target market can be the demographic of recruiters in your field, clients, peers, or potential employees of your company. If your content can further your personal brand, then it is worth posting.
4. Connect, Connect, Connect
At this point, you have the infrastructure of your profile built. Now all that is left is connecting with peers. Connecting on LinkedIn is how you expand your network. The more connections you have, the more likely you are to encounter people who may have something to offer you. Are the people in your network successful? Notable? Experienced? People will often view the people in your network as a reflection of your own traits and personality, like other social media platforms.
However, just because you have a strong network does not mean you have a strong platform. Joining groups is also a great way to connect with new people and show that you are active in a diverse area of interest. When connecting with someone, it is often best to offer a reason to connect, not just for the sake of doing so. For example, perhaps you are both alumnus from the same school or had the same previous employer. This allows for something to talk over and lead into different areas of conversation. At this point you have everything in place to start the actual networking aspect of LinkedIn.
For anyone reading this who isn't in the Lambda Xi chapter, or is still relatively freshly initiated from last semester, have you ever wondered just who makes up the full eboard? For some general information about our eboard and the individual bio pages, you can click here. However, we thought it might be nice for some of our board members to re-introduce ourselves to the new brothers of our chapter, as well as individuals who may not know us at all. So, here is your Winter 2020 eCommittee:
"This role has helped me develop leadership roles, and also has given me the freedom to learn more on my own about web development, as well as visual appeal and writing. I've genuinely learned a lot through the other board members, past Web-Masters, and my chapter in general. I am forever grateful for the editors that help me write the blog posts and everyone who gives me feedback on the website, in general.
"While being in this position, I intend to create something of intangible value to the chapter, and create that foundation for the next Web-Masters. This has been my goal with everything I've put into the Fraternity, but especially with the website."
1 - Go to bed earlier
2 - eat more veggies
3 - Learn to cook (start simple)
4 - pet more dogs
5 - read 1 book this year (or 2, if you're feeling Advantageous)
6 - Go for coffee dates with friends, and leave your phone in your poket the whole time
7 - Quit a bad habit, whether it be as little as biting your nails or as big as smoking
8 - Call your family more
9 - Drink more water
10 - Tell yourself "Good Job" more
12 - Start writing; a blog, in a journal; for everyone, for no one - just get your thought down
13 - Learn a new word every day (there are apps to help with this)
14 - Revamp/redesign your resume
15 - Track your sleep and/or your mood (finally learn what keeps you up at night; is it the coffee you had at 6pm or your to do list?)
16 - Deep clean four times a year (spring cleaning, but also in the summer fall, and winter)
17 - Schedule Me time (let's face it, if it's not in the calendar, it doesn't happen)
18 - Organize your hard drive
19 - organize your paper files
20 - wear that peculiar piece of clothing you've had in your closet for three years and have never worn, but you can't part with
21 - Go to bed and/or wake up earlier
22 - Volunteer more
23 - Get out of the house more; you don't need to spend money, just go for a nice walk
24 - Spend less time on social media
25 - Reward yourself for achievements
"Don't be the intern that I once saw, where someone said:
'I guess he didn't get the intern memo.'" - Tim Augustine
Congratulations, you've gotten an invitation to your office's holiday party! Welcome to a whole new set of rules. Holiday parties are a great way to get to know your coworkers, yes, but they have their own list of ways to act, especially if you are old enough to drink. Below is YOUR (short) Lambda Xi Holiday Party Guide:
1 - Dress like a secondary character, not like the protagonist (or the antagonist)
How you dress is immensely important when attending any kind of work event, but especially when everyone is feeling extra *~festive~*. An office may give a dress code for office parties, and if that is the case, follow that, otherwise, men, you can wear your standard business professional attire, and maybe a stylish pocket square or sweater under your suit jacket.
For the ladies, there are a few more restrictions. Anything you would wear to a New Year's party is generally off-limits with very few exceptions. Business professional dresses, or a nice skirt are good, but stay away from intense patterns or sequins and sparkles. No necklines lower than what you would wear on a regular work day, is generally the rule to follow. Also, no missing pieces (i.e. nothing with cutouts in the back), and anything with a smaller than acceptable sleeve should have a jacket, sweater, cardigan, etc. over top. Lastly, nothing mesh or relatively sheer. Below are some examples of what is acceptable.
2 - Knowing your limits is always the best bet
While it may seem polite to accept every drink your coworkers or boss offers to buy you as a welcome, or to have a drink or two to make you a bit less anxious in the new setting, know your limits. If you aren't 21, politely say that you can't oblige; if you are old enough, keep tract of what you've had, how many you've had, how strong they are, etc. Nothing looks worse than an intern who doesn't know how to control themselves in social work settings.
3 - “Companies may never come up with a better office communication program than a lunch break" - Amit Kalantri
There are going to be a wide variety of people at this office party, all at varying levels of how well you know them. Maybe you've only been there a couple of weeks, and you don't know most people very well, or maybe you've been there for six years and you have a best friend and you know who the office Karen is. Either way, branch out! Meet someone new! This is a great way to learn something new or make a new friend!
It's easy to ask them their name, or what department they're in, or how they got the job, but ask them new questions! You can start off with safe questions like the previously listed, but try asking why they studied what they studied in college, or if they were in any outside organizations. If the person you're talking to is a bit older than you and has been out of college for a few years, or maybe didn't finish or go at all, ask them if they have any advice for you moving forward within the company. Then, branch off of what they say, and ask questions or tell stories that relate to something they said - don't just say something to say something - to show you're really listening.
Know when the conversation is winding down. Don't linger around if the conversation hasn't gone anywhere in a while, or it seems like the other person doesn't want to talk. Politely excuse yourself, get some water, and find someone new to talk to!
Remember to have fun and be safe this holiday season, because you are still, unfortunately, kind-of at work.
1. Read a book for pleasure
2. work on summer job applications/updating your resume
3. Learn a song on an instrument, or start to learn how to play an instrument
4. Learn a new recipe, or learn to cook in general
5. Create an exercise routine
6. Create a budget for next semester on excel
7. Get all of your doctors' appointments out of the way while you're home
8. Fix your sleep schedule and catch up on sleep you missed out on during exam week
10. Get ready for next semester - buy textbooks, supplies, print schedule, etc.
"11 Ways To Be Super Productive Over Winter Break" | Elizabeth
Muratore, University of Virginia | Odyssey
October brother of the Month: Isaiah Quick
Brother Isaiah is always willing to lend a hand, and makes an ideal candidate for Brother of the Month for October. He is consistently offering old notes to brothers, willing to help in any way he is able, and is always there when you need him. Isaiah is forever searching for new ways to help out any brother he meets. Congrats, Isaiah!
November Brothers of the Month: Peri Kiefer and Lauren Trombly
Our blog team got to sit with a management professor at GVSU and ask him a few questions about what life is like after college, and for some advice for soon-to-be graduating-college students. Several Lambda Xi brothers have had classes with Prof. Ballard, and we all have nothing but awesome things to say! Here is some of our Q&A session:
Q: What courses do you teach, and what did you study in college?
A: Bruce currently teaches two management courses at GV, and was in supply chain management before it was even called supply chain. He has an engineering degree with a minor in materials and logistics management, which is what supply chain was previously titled.
Q: Did you always want to be a professor?
A: He was a student just like us, sitting in the back row and not asking questions, but as he was getting MBA, he noticed that a lot of faculty didn't have Doctorates, but they were coming in after work, and he thought that it would be cool. He thought that when it came to retirement, it would be something nice to do, rather than play golf every day. "It would be fun to teach and give back to our community." He decided to teach at Grand Valley since his daughter went here, and he eventually became a Visiting Professor.
Q: Where all have you worked, and do you have a favorite place?
A: Texas Instruments, Herman Miller, and Johnson Controls.
He doesn't necessarily have a favorite place to work, but he loved working at TI, and was there for 14 years. They are consistently on the 100 Best Places to Work For list, and eventually was asked to move to Japan with his family. Mr. and Mrs. Ballard then decided to move back to Michigan so they could have more life in the work-life balance, but he genuinely did love working there.
For Johnson Controls, he worked in purchasing and finance in automative electronics. He gained financial experience in which he leveraged later in his career.
Herman Miller was a new experience for him, since he was a tech guy and didn't necessarily see himself working in office furniture. However, from what he tells his students in class, he has a lot of good stories from HM, and did enjoy working there very much. He brings ideas from HM to the classroom, and uses his knowledge from being a Director there to teach his students using real-life examples.
Q: Do you do any work outside of the classroom?
A: He has a small business to keep him occupied, since he is retired, but he says that it is more of a hobby for him than anything.
Q: What is one thing you always tell your students?
A: "In Operations, many students do not see the connection to their major. However, knowledge of how a business supports its customer through its 'make' function is very important, no matter what function in which you reside. Also, when we take about Lean, it is important to think about how it applies to all functions, not just Operations and Supply Chain.”
Q: What is a piece of advice you'd give any student, if they asked?
A: 1) When looking at where to work after college, look first at where you want to live, and then look for jobs in those areas. 2) "Know you end game" and research what skill sets you will need for that, and what jobs can give you that experience. 3) Early in your career, focus on learning. Create a solid foundation for career growth in the future.
There is one thing Bruce tells all of his students at the end of lecture, and hopefully it puts a smile on your face, like it does everyone who's had him:
After you celebrate not needing to buy a $100 textbook that your professor didn't even use, what are you going to do? How do you even know what you want to do? When thinking about post-graduation life, it can cause a lot of stress for people, especially when it comes to finding a job and not wanting to live at home.
Don't worry, there are a lot of resources online at your disposal, and we compiled some for you! There are a lot more resources out there, so please feel free to link some in the comments, or share some experiences you've had.
"Don't Know What to Do After College? A Practical Guide to Help You Decide" | Shemmassian Academic Consulting
Completing a study abroad can arguably be one of the most transformative experiences in one’s college experience. It may be tough to leave friends and family at first, but what you can gain in return is worth it. Especially with business being global today like never before, most employers prefer a candidate with international experiences. In fact, only 5% of university students today complete a study abroad. Studying abroad can exemplify a candidate’s adaptability, conflict management, and cross-cultural skills.
Here within the Lambda Xi chapter of Delta Sigma Pi, we had five brothers complete a study abroad recently. There are so many different programs and countries to choose from to complete your business courses. Whether you are interested in going for a whole year, semester, summer, or even a few weeks, there are options available! Our brothers graciously provided some advice and information about their study abroad experience!
Macquarie University in Sydney, Australia
Study abroad was not only an opportunity to spend a semester across the world preparing for my future, it was about meeting life-long friends, challenging myself, and being immersed in new cultures. This experience helped transform me into a better version of myself and I will never forget my time abroad! For anyone considering pursuing a study abroad, DO IT :)
Baden-Württemburg Cooperative State University (DHBW) in Mosbach, Germany
Through completing the International Program in Business program at DHBW-Mosbach, a partnership university of GVSU, I was able to take business courses taught by professors from around the world alongside students from Germany, South Korea, China, and Ecuador. I was able to gain many rich friendships and unique experiences both from inside and outside the classroom. A day does not go by where I don’t think about my time abroad. It was an amazing experience to learn an entirely new language to me, German, and learn how to collaborate with people of different cultures and backgrounds.
If you are at all considering taking this leap of faith in studying abroad, I highly recommend it!
Konkuk University in Seoul, South Korea (ISA Program)
If you're thinking about studying abroad, I would say, GO FOR IT! As cliche as it is and as often as people say it, truly don't worry about the finances and let that get in the way from you studying abroad. Prepare ahead of time, so if you're interested now, book time with the study abroad office to get this idea and interest actually on pen and paper. Then, do your due diligence by doing research about the program and prepare a realistic budget or plan to save up for studying abroad. Then work hard and save up, while being persistent in applying for scholarships when and where they're available. This is truly going to be worth it in the end because this not only sets you apart from many other candidates who haven't traveled abroad but also when will you get a chance like this again? Cause for the most part to the alumni I've spoken with and people who've worked for a while, all say the same thing when it comes to studying abroad when they didn't take the opportunity when they had it. They regretted it because when the rubber meets the road and you're working, it's hard to take time off, and life just gets busy.
So take advantage of all that GV and the rest of your undergraduate experience have to offer!
Grenoble Ecole de Management in Grenoble, France
This past summer, I studied abroad in Grenoble, France for 5 weeks. I went through a Grand Valley partnership program with Grenoble Ecole de Management, studying international marketing and small & family business. The university has many locations across Europe but, I specifically studied at the main campus in Grenoble for four weeks and Paris location for the last week. Grenoble is located in the south east part of France, it is a medium sized city surrounded by mountains.
During my time abroad I took a lot of risks and went with the flow, which usually isn’t apart of my nature. I took many spontaneous trip with people I didn’t know very well and in return, I met some of my closest friends experiencing awesome adventures I wouldn't give up. The biggest takeaway from going abroad for more than a month was emerging into everything and anything that was thrown my way, I had so much fun abroad and cannot wait to go back.
Just go! If you are thinking about going abroad look into as many programs that interest you and don’t let the time span hold you back. Everything about being abroad was incredible, you grow in so many different ways. I always knew I wanted to study abroad, but an entire semester seemed intimidating. That is why I chose to go on a summer program but, personally i wish It was longer because it was very hard to return home.
Overall, I had a great experience meeting all sorts of new friends, learning in a different teaching environment, and pushing myself out of my comfort zone.
American University of Rome in Rome, Italy (ISA Program)
My biggest takeaway from the experience would be the ability to adapt to other cultures. I don't think we in the United States fully realize how instantaneously we expect to be satisfied. Everything abroad took longer than I was used to, and had an emphasis on things that I previously did not think was important. It was a great experience that helped me to work on my weaknesses.
For those who are thinking about studying abroad absolutely go out and do it. There are so many different programs available that you will be able to find whatever education, length, language, and location you are looking for. My one bit of advice would be to research the country you are thinking about going to just in case there is anything you would not be willing to compromise on. For example, I went to Italy in July. Italy is not a big believer in air conditioning, which would have been fine, except it was pretty much 90 degrees Fahrenheit with 80% humidity and no clouds for shade my whole time I was there. It was very difficult for my Michigander self to adapt. Fortunately, I had a lot of gelato to stay cool.
Delta Sigma Pi is a professional fraternity organized to foster the study of business in universities; to encourage scholarship, social activity, and the association of students for their mutual advancement by research and practice; to promote closer affiliation between the commercial world and students of commerce, and to further a higher standard of commercial ethics and culture and the civic and commercial welfare of the community.
On November 7th, 1907, four men attending New York University created something that has lasted over 100 years, and we hope to see continue for the next 100. These four professional individuals created what we know as the National Fraternity of Delta Sigma Pi, and they were the first brothers. They instilled the purpose of our organization, and allow every brother to expand their knowledge and skills professionally, academically, and socially. Every one of our hundreds of thousands of brothers started with the Alpha chapter, and we have them to thank.
So... DSP Is Old
While we know that DSP has been around for 112 years, but how old are we? Here is a list of things Delta Sigma Pi is older than, based on the official establishment date:
The Lambda Xi Chapter
The Lambda Xi chapter at Grand Valley State University was founded on April 19th, 1986. Since the Fraternity went co-ed in 1975, our chapter has always celebrated women being brothers. In fact, our chapter currently has a majority of girls. Since our founding, we have put on several different kinds of events to benefit all brothers, so that they can better themselves for after they graduate, and become alumni brothers. When every Lambda Xi brother is ready to graduate, we know that we have set them up to be productive professionals, for the rest of their lives.
An immense Fraternal Thank You to everyone who has decided to become a brother, encouraged someone to become one, or even just supported one through their pledging process and brotherhood. Thank you to every brother for encouraging others to join our organization. Thank you to alumni for sticking with us and staying involved after graduation. And lastly, a large thank you to our four founders: Alfred Moysello, Alexander Frank Makay, Harold Valentine Jacobs, and Henry Albert Tienken. Without them, we wouldn't be brothers.